Paterson, NJ
Web Design & Digital Marketing in Paterson, NJ
Built to rank.sell.grow.rank.
Rankwyre builds custom websites, ecommerce stores, web apps, CRM systems and dashboards for Paterson businesses in New Jersey, then runs the SEO, Google Maps and ads that bring in customers.
- Websites, stores and web apps for Paterson businesses
- Most websites live in about 7 days
- SEO and Google Maps across New Jersey
LOCAL BUSINESS
Who does business in Paterson
Passaic County, which includes Paterson, counted 12,406 business locations in 2023, up 50 from 12,356. The part of the story that stands out is finance and insurance, which grew 15.5%.
- Retail stores1,84015%
- Health care1,52812%
- Repair and personal services1,33111%
- Construction and trades1,31811%
Finance and insurance went from 464 to 536 locations, the fastest growth in the county. Retail stores are still the biggest sector, with 1,840 locations, or 14.8% against 12.5% for NJ. Online stores suit that.
Professional services are 8.1% of locations here and 12.2% across NJ, though they added 19 to reach 1,003. Health care grew by 33 to 1,528. Websites for law firms are for the first group.
Business support and cleaning services rose by 29 to 816, up 3.7%. About 59% of locations in the county have fewer than 5 employees.
Source: U.S. Census Bureau, County Business Patterns 2022 and 2023, business establishments by industry.
LOCAL INSIGHT
Paterson's Great Falls gives downtown businesses a visitor audience
New Jersey's third largest city, Paterson is home to the Great Falls National Historical Park. In 2018 the park superintendent said more than 300,000 visitors had come to the Great Falls the year before. The National Park Service describes a community of some 160,000 people that includes more than 50 ethnic groups. Customers come from many backgrounds, so plain wording and clear contact details help every one of them.
The city's redevelopment plan treats the 45.8 acre Great Falls area as its historic core. Commercial properties make up about 6% of that land, with the largest cluster on Market Street between Cianci Street and Prospect Street. Many former mills along the Passaic River now serve as offices or residences. The city also points owners to its Urban Enterprise Zone staff and notes that film and television crews use the beaux arts downtown. Foot traffic near the falls is real, but visitors decide where to eat or shop on their phones.
Rankwyre builds websites and manages Google Maps and local listings for Paterson businesses near the Great Falls, Market Street and Hinchliffe Stadium, with hours and directions kept current.
Paterson, NJ
Paterson at a glance
Paterson is one of New Jersey's three largest or best-known cities, in the Northeast region of the country. Rankwyre also builds for businesses in Newark, Jersey City, the other two cities on our New Jersey list.
HOW WE WORK
How we work with Paterson businesses.
If you run a business in Paterson, the way we work together goes like this.
First, a short scoping call.
We ask what you do and what the site has to achieve. A written price follows, before we start.
Build with you watching.
The site takes shape as drafts you can review. Your feedback goes into the next version.
Local visibility setup.
We set up a Google Business Profile, local listings and service-area pages so searches near Paterson can lead to you.
Go live and stay covered.
A site is ready in about 7 days. Updates and hosting come with the plan, and support does not end at launch.
SELECTED WORK
Projects closest to Paterson's biggest industries.
A handful of projects we have built for different kinds of business. Browse them to see what the finished pages look like.
RELATED
Industries and nearby areas
What we build for businesses like yours in Paterson, plus the other cities near Paterson we work in.
Industries we work with
Nearby areas we serve
BUILD YOURS
Get a website that brings in Paterson customers.
Choose a plan if you are ready. If you need to talk first, tell us what the business needs and we will price it in writing.
BEFORE YOU ASK
Questions from Paterson businesses
Where is Paterson's business count growing?
Finance and insurance grew from 464 to 536, up 15.5%. Business support and cleaning services rose by 29, health care by 33, and professional services by 19. Retail stores lost 26 and construction and trades lost 16.
What about Newark and Jersey City?
They each have a page of their own, with numbers for their counties. We work with businesses anywhere in the US. A web app is a one time $1,000, quoted in writing, if you need something beyond a standard site.
My Paterson shop already gets walk in traffic near the Great Falls. Do I still need a website?
Visitors and neighbors check hours and directions online first, so a site helps. Websites start at $399 a month plus a $299 one time setup and launch in about 7 days. Hosting, SSL and maintenance are included, with no contract.
Questions about a specific service? See the full FAQ.
