Brand Identity Design that makes you look premium.trusted.consistent.premium.
When your website, socials, signs and invoices each use slightly different colors and fonts, customers notice even if they cannot say why, and it reads as smaller than you are. A brand kit puts your colors, type and usage rules in one guide your whole team can follow.
- Colors, type and usage rules
- One guide your whole team follows
- Built on your logo
+23%
more revenue comes from brands presented consistently across every platform.
+80%
more brand recognition comes from consistent use of a signature color.
+60%
of marketers say inconsistent branding is one of the biggest hurdles to growing brand awareness.
+75%
of consumers judge a business's credibility by the quality of its visual design.
Sources: Lucidpress, Loyola University Maryland, Stanford University.
OUR APPROACH
A brand system built to stay consistent everywhere your business shows up.
A brand kit turns the colors, type and rules already living in your head into something your whole team, and anyone you hire later, can follow without guessing. We build it from your logo out, so everything stays in one system.
Audit.
We start with your logo and any existing materials, noting what already works and what has drifted inconsistent across your website, socials and print over time, page by page and platform by platform.
Palette and type.
We choose a color palette and font pairing that fits your business and holds up across screens, print and signage, then define exactly how and when to use each one correctly.
Usage rules.
We write plain rules for spacing, sizing, color combinations and what never to do with your logo, so anyone using your brand gets it right the first time without asking.
Delivery.
You get one document your whole team can follow, plus the source files for your colors, type and logo, ready to hand directly to a printer, a freelancer or a new hire.
OUR PHILOSOPHY
Built On What You Have
We start with your existing logo and materials instead of throwing them out, so the brand kit feels like a natural extension of your business, not a full reset from scratch.
Rules Anyone Can Follow
A brand guide full of jargon never actually gets used. We write usage rules in plain language, so anyone on your team or any vendor you hire can follow it correctly on the first try.
Consistency Is The Product
The value of a brand kit is not the document itself, it is every future touchpoint looking like it came from the same business because the rules inside it were actually followed.
Matches Your Website
Your brand kit is built alongside your website when you have one with us, so the colors and type you see online are the exact same ones the guide defines for everything else.
STRATEGY & EXECUTION
One system your whole business can build from.
Brand Audit
We review your existing logo, website, socials and any print materials to see what already works and where things have drifted apart over time, different blues on the site than on the truck, a font on the sign that never made it to the invoices. That audit becomes the starting point for the kit instead of a blank page, so the fixes address real inconsistencies.
Color Palette
We choose a primary and secondary color palette that fits your business, tested for contrast and legibility across screens, print and signage, and documented with exact hex, RGB and CMYK values so a printer, a sign shop or a developer can match it exactly without guessing at a shade from an old photo or a memory.
Typography System
We pair a heading and body font that work together and hold up at every size, from a headline on your homepage to small print on a label, then define which weight and size to use for headings, body text and captions so every document your team produces looks consistent, no matter who builds it.
Usage Guidelines
We write plain rules for logo spacing, minimum size, acceptable backgrounds and combinations to avoid, along with guidance on tone of voice where it helps, so a freelancer, a new hire or a print shop can follow the brand correctly without emailing you to ask first every single time something new comes up on a job.
Complete Kit Delivery
You receive one document your whole team can reference, plus the source files for your logo, palette and type, organized and ready to hand off to anyone who touches your brand: a designer, a printer, a new marketing hire or an outside agency you bring on later as your business keeps growing and changing over time.
THE HONEST COMPARISON
Why build your brand with Rankwyre?
A consistent brand used to mean an agency project. Here is what each option actually gets you.
| Do it yourself | Design agency |  Rankwyre | |
|---|---|---|---|
| Colors and type chosen for you | |||
| One guide your team can follow | |||
| Photos without a photoshoot | |||
| Matches your website | |||
| Same team builds your site | |||
| Flat, upfront price | |||
| Cost | Your time | Priced per project | From $299 one time |
Brand prices are one time. See every design option.
UNDER THE HOOD
One guide, every touchpoint.
A brand kit only works if it gets used. Here is what ships with yours.
Brand kit
A complete brand identity kit designed for your business, for a single flat price.
Rules anyone can follow
Colors, type and usage rules are documented in plain language, not jargon.
Ready to hand off
Source files for your palette, type and logo ship ready for any printer or designer.
Built alongside your site
Your brand kit reflects the same colors and type that live on your website.
TESTIMONIALS
What our clients say
Working with Rankwyre has been a great experience for The Chair Barbershop. They understood the look and feel we wanted for our brand and built us a website that looks professional, modern, and actually represents our shop.
One of the biggest improvements has been making booking much easier for our customers. Everything is simple to use, whether someone wants to check out our services, learn more about the shop, or book an appointment.
The whole process was easy, communication was great, and they were always quick to make changes or answer questions. We have been really happy with the finished product and would definitely recommend Rankwyre to other businesses looking to improve their online presence and make things easier for their customers.
Rankwyre did an amazing job with the website for Premier Jewelers. We wanted something that felt professional and luxurious while also making it easy for customers to browse our jewelry and watches and buy or sell directly through our website.
They made the entire experience simple for our customers and gave us a website that feels like an extension of our store rather than just another business website. Everything looks polished, is easy to navigate, and gives customers a much better way to interact with us online.
The Rankwyre team was responsive throughout the entire process and really paid attention to what we wanted. We are extremely happy with the finished website and would highly recommend them to any business looking to improve the way they do business online.
I think you have done a spectacular job on my website and I'm really pleased with everything you've done. I'm a huge fan and I will make sure to be telling that to anyone who brings up a website.
We recently worked with Rankwyre to build our new website for Iqra Learning Center, and we are beyond impressed with the results. They truly understood our vision and brought it to life in a way that feels modern, welcoming, and easy for our community to use. We highly recommend Rankwyre to any organization looking for a high-quality, professional web presence.
Rankwyre did an excellent job designing and building our website. The whole process was smooth, and their communication was clear and fast. They really understood what we wanted and delivered a clean, modern site that looks great on both mobile and desktop. I would definitely recommend them.
BUILD YOURS
Get one brand your whole team can build from.
Colors, type and usage rules in one guide, built on your logo and matched to your website.
Pick one
Logos, brand kits, photos and landing pages
A logo, a brand kit, real photos and a page built to sell one thing. One-time prices, delivered in every format you will need.
Build
A brand new website, designed around your business and built from scratch.
$299 one-time setup
Pro
A new website plus all the work that gets you found on Google, on one bill.
-20% $399/mo when paid annually
Want every detail? Compare every feature
Storefront
Sell up to 20 products. Customers pay by card and the money goes to your account.
$499 one-time setup
Growth Store
Sell up to 50 products, and chase the people who leave without buying.
-20% $639/mo when paid annually
Pro Store
Unlimited products, and sell on Amazon, eBay and Etsy at the same time.
$499 one-time setup
Want every detail? Compare every feature
Feature for your site
A custom web app or feature, scoped and quoted in writing before we build.
One-time, quoted before we build
Web app, CRM or dashboard
Your customers, jobs and numbers in one place, working with the tools you already use.
One-time, quoted before we build
Want every detail? Compare every feature
Ads
We run your Google and Facebook ads so the right people find you, and we check them every month.
Ad spend separate
Social
We write, design and post your social media every week so you never have to think about it.
Reviews
We ask your happy customers for a Google review, and we reply to every review you get.
Email and SMS
We email and text your past customers so they come back and buy from you again.
Want every detail? Compare every feature
SEO Starter
Show up on Google Maps when someone near you searches for what you do.
No setup fee
SEO Growth
Rank for the searches that actually bring money in, not just clicks.
No setup fee
Want every detail? Compare every feature
Logo design
A proper logo for your business, sent to you in every file type you will ever need.
One-time
Brand kit
Colors, type, and usage rules in one document your whole team can follow.
One-time
Brand photos
Professional photos of your business without booking a photographer or a shoot day.
One-time, $499 with video
Want every detail? Compare every feature
BEFORE YOU ASK
Frequently asked questions about our brand identity process and capabilities.
How much does a brand identity kit cost?
A brand identity kit is $399 one time, covering your color palette, typography and usage rules in one document your whole team can follow. There is no monthly fee attached, and no separate charge for the source files that ship alongside the finished document once it is approved and delivered.
How do you choose our brand colors and fonts?
We start with your existing logo and materials, then choose a palette and font pairing tested for contrast and legibility across screens, print and signage, documented with exact values so anyone can match them correctly without guessing at a shade from memory or an old file somewhere on a shared drive.
What is included in the usage rules?
Plain guidance on logo spacing, minimum size, acceptable backgrounds, color combinations to avoid and, where it helps, tone of voice, so a freelancer, printer or new hire can follow your brand correctly without asking you first every single time a small question happens to come up out of nowhere on a job.
Will our brand kit match our website?
Yes, when we build both, the brand kit and your website draw from the same colors, type and logo, so nothing needs to be reconciled after the fact between the guide and the live site.
Do you build a brand kit from an existing logo, or only a new one?
Either one works. If you already have a logo you like, we build the kit around it exactly as it already stands today. If you need a new logo first, we design that as a separate $99 project and build the kit on top of it once it is finally finished.
Can we not just use AI to do this ourselves?
You can, and you will get something that works and looks like everyone else's. AI does not know your customers, your market, or why people pick you over the business down the street. We use the same AI tools, and they help us build faster. What they cannot do is make the calls that decide whether a site brings in business: who it is for, what makes someone pick up the phone, what to say first and what to leave out. That judgment comes from building and running sites for real businesses, and it is what you pay Rankwyre for.
How we workMore answers on the full FAQ.
POPULAR SERVICES
Everything from one team
Websites, stores, software, creative and marketing from one team, so you never have to explain your business twice. Drag to see them all.
