What Should Be on a Law Firm's Website

A prospective client searching for a lawyer rarely starts with a referral anymore. They start with a search engine, and that search ends on a website, where the pages on that site decide whether it ends with a phone call or a click to the next result.

The mistake most solo and small-firm attorneys make is not having no website at all, though plenty of solo attorneys still do not. The bigger mistake is keeping a website with only a homepage and a contact form, missing the practice-area pages, attorney bios, and case results that actually convince someone to pick up the phone. Here is what a law firm website needs, page by page, and what each page costs a firm when it is missing.

What Pages Does a Law Firm Website Need?

A law firm's website needs five pages working together, not just a homepage with an "Our Firm" paragraph and a phone number buried in the footer. Each page below does a specific job, and a site missing any one of them loses clients before they ever pick up the phone.

Do I Need a Separate Page for Every Practice Area?

Yes, if the firm handles more than one practice area, each one needs its own page. A prospective client does not search "law firm," they search "divorce attorney" plus their city, or "DUI lawyer near me," and a single page trying to cover five practice areas at once cannot rank for any of those specific searches. Most people who hire an attorney start with a search engine, which means a practice-area page is often the first page a new client actually lands on, not the homepage.

A practice-area page should name the specific problem (child custody, a car accident, a DUI charge), describe what the firm does about it, and end with the same contact form and phone number as every other page on the site. A firm with three practice areas needs three of these pages, not one page with three headings.

What Should an Attorney Bio Page Include?

An attorney bio page should answer the questions a prospective client is silently asking before they call: is this person qualified, and have they done this before? That means bar admission and the state it covers, years in practice, law school, the specific practice areas the attorney handles, and two or three notable case types stated in plain language. A photo is not optional. A name and a paragraph of credentials with no face reads as a placeholder, not a person.

Every bio page should end with a direct way to reach that specific attorney, whether that is a phone extension, an email link, or the same contact form used sitewide. A prospective client who has just decided they like this attorney should not have to hunt for a separate contact page to act on it.

Do Case Results and Testimonials Actually Win Clients?

Case results and client testimonials do more work on a law firm's website than almost any other page, because they are the only page that proves the firm has actually done what it says it does. A homepage can claim "aggressive representation." A case-results page can show a specific outcome tied to a specific practice area, which is a different kind of evidence entirely.

Most firms that publish results attach a short disclaimer noting that past results do not guarantee a similar outcome in a future case, since no two cases are identical. Each firm should confirm the exact wording of that disclaimer with its own state bar. What matters for the website itself is that the page exists and states real, verifiable outcomes instead of a vague claim of success.

How Should a Law Firm's Contact Page Work?

A law firm's contact page works when a prospective client can act on it right away, without hunting for a phone number or clicking through to find a form. That means a phone number visible in the header on every page, not only the contact page, and a form that asks for a name, phone number, and a one-line description of the situation, not a ten-field intake questionnaire that belongs in the first meeting instead of the first visit to the website.

Across the 250+ sites Rankwyre has shipped, the contact page and the phone number are never more than one click away from any other page on the site, because that is the single interaction a prospective client actually completes. A visitor who has to click through a dropdown menu to find "Contact Us" has usually already left for a competitor's site instead.

What Happens If a Solo Attorney Has No Website?

A meaningful share of solo attorneys still have no firm website at all, relying instead on referrals, directory listings, and word of mouth. That gap is not free. It costs those attorneys every search-driven client who typed "personal injury lawyer" plus a city into Google and never saw a name to click on.

Building or rebuilding a law firm website is not a one-time cost that disappears once the site is live. Rankwyre's website plans are priced monthly, and full plan and setup pricing is on the pricing page, covering the homepage, practice-area pages, attorney bios, and contact page described above. A solo attorney weighing that monthly cost against the cost of staying invisible to search traffic is weighing a known number against an unknown one.

Does a Law Firm Website Need SEO Beyond Good Pages?

Good pages are necessary but not sufficient. A law firm website also needs the technical and local signals that let Google and AI search tools find those pages in the first place: a Google Business Profile matched to the site's name, address, and phone number, LegalService or Attorney schema markup on each practice-area page, and a sitemap that actually includes every practice-area and bio page created. A full local SEO playbook covers the Google Business Profile side of this in more detail.

None of this replaces the pages themselves. A firm with perfect technical SEO and no attorney bio page still loses the client who wanted to see who they would be hiring first. For a fuller look at the web design work that goes into a site like this, or the questions worth asking before choosing who builds it, seven questions to ask before hiring a web designer is a useful checklist, and eight things to check if a site is not getting leads is worth a look for firms whose current site already has these pages but still is not converting.