Rochester, NY
Web Design & Digital Marketing in Rochester, NY
Built to rank.sell.grow.rank.
Rankwyre builds custom websites, ecommerce stores, web apps, CRM systems and dashboards for Rochester businesses in New York, then runs the SEO, Google Maps and ads that bring in customers.
- Websites, stores and web apps for Rochester businesses
- Most websites live in about 7 days
- SEO and Google Maps across New York
LOCAL BUSINESS
Who does business in Rochester
Monroe County, which includes Rochester, ended 2023 with 17,484 business locations, 35 more than the 17,449 in 2022. A little over half, 52%, have fewer than 5 employees.
- Retail stores2,19013%
- Health care1,98411%
- Professional services1,89411%
- Repair and personal services1,75710%
Retail stores lead with 2,190 locations, but dropped by 26, and at 12.5% they trail the NY share of 13.3%. Online stores are our answer for shops that want another sales channel.
Health care is 11.3% here, the same as NY, with 1,984 locations. Professional services grew by 35 to 1,894, up 1.9%. Websites for law firms suit firms in that sector.
Transportation and warehousing grew fastest, from 477 to 497, up 4.2%. Finance and insurance went down by 29 to 954, and business support and cleaning is 6.0% here against 5.0% for NY.
Source: U.S. Census Bureau, County Business Patterns 2022 and 2023, business establishments by industry.
LOCAL INSIGHT
Rochester, NY leans on a university health system and an optics cluster
The New York Fed's October 2026 profile puts the Rochester metro at 1,057,218 people in 2024, the third largest in New York State, with a 10 year population change of negative 0.7%. Metro GDP was $77 billion in 2023, median household income was $71,200 and job growth over five years was negative 2.0%. The profile says manufacturing once centered on Kodak, Bausch & Lomb and Xerox has shrunk since the 1980s. In a market that is not growing, new customers mostly come from a competitor.
The University of Rochester is now the region's largest employer. Its December 2025 report, using fiscal 2024 data, counts more than 39,000 employees across the university, UR Medicine and affiliates, and says it directly supports 32,200 jobs in the city, 1 in every 14. In July 2026 the National Science Foundation announced $15 million for a laser technology hub led by the university, noting the Rochester and Finger Lakes region already has more than 150 optics, photonics, imaging and laser supply chain companies.
We build SEO and websites for Rochester businesses that sell to hospitals and optics firms, with pages written for the buyer's actual search.
Rochester, NY
Rochester at a glance
Rochester is one of New York's three largest or best-known cities, in the Northeast region of the country. Rankwyre also builds for businesses in New York City, Buffalo, the other two cities on our New York list.
HOW WE WORK
How we work with Rochester businesses.
Rochester businesses work with us through four stages, each one with something you can see.
Scoping call, then a quote.
We learn about the business over a short call. After that you get the price written down.
Build and review.
We design and build in rounds. You get drafts to review as the pages come together.
Stand out nearby.
We set up your Google Business Profile, local listings and service-area pages for searches around Rochester.
Ship it and support it.
About 7 days gets a website live. Hosting and updates are included, and we offer support after launch.
SELECTED WORK
Projects closest to Rochester's biggest industries.
Below are some projects we have built, spanning a mix of industries. Open one to see what the finished pages look like.
RELATED
Industries and nearby areas
What we build for businesses like yours in Rochester, plus the other cities near Rochester we work in.
Industries we work with
Nearby areas we serve
BUILD YOURS
Get a website that brings in Rochester customers.
Choose a plan, or describe what you need. We will give you a price in writing before we begin.
BEFORE YOU ASK
Questions from Rochester businesses
Which Rochester sectors grew in 2023?
Transportation and warehousing was the fastest, from 477 to 497. Professional services added 35, health care 15, and business support and cleaning 13. Retail stores lost 26 and finance and insurance lost 29.
Are there pages for Buffalo and New York?
Yes. Both have a page with their county numbers. We work with businesses anywhere in the US. A website plan is $399 a month with a $299 setup, and you get the price in writing.
How quickly can a Rochester business get a new website?
A standard website launches in about 7 days. Websites start at $399 a month plus a $299 one-time setup, with no contract.
Questions about a specific service? See the full FAQ.
