Michigan
Web Design & Digital Marketing in Michigan
Built to rank.sell.grow.rank.
Rankwyre builds custom websites, online stores, web apps, CRM systems and dashboards for Michigan businesses, then runs the SEO and ads that bring in customers. From Detroit, Grand Rapids and Warren to the smallest towns, most sites go live in about 7 days.
- Websites, stores and web apps across Michigan
- Most websites live in about 7 days
- Serving Detroit, Grand Rapids and Warren and every Michigan town
LOCAL BUSINESS
Who does business in Michigan
Michigan's business count climbed by 1,694 between 2022 and 2023, from 227,870 locations to 229,564, a gain of 0.7%. Retail alone accounts for 32,868 of them.
- Retail stores32,86814%
- Health care28,97913%
- Repair and personal services23,31110%
- Professional services22,56110%
That retail group is 14.3% of the state, ahead of the 12.5% United States share, though it lost 68 locations over the year. Selling goods online is what online stores are for.
Arts, fitness and recreation grew fastest, up 3.6% from 3,629 to 3,759. Professional services added 464 locations, up 2.1%, and is 9.8% of Michigan against 11.8% nationally.
Health care has 28,979 locations and gained 457. Finance and insurance moved the opposite way, down 136. About 52% of locations have fewer than 5 employees, and websites for dental practices is built for that size.
Source: U.S. Census Bureau, County Business Patterns 2022 and 2023, business establishments by industry.
LOCAL INSIGHT
Michigan shops serve residents and 131 million visitors
Michigan has 945,788 small businesses, which are 99.6 percent of its firms and employ 47.4 percent of workers, per the SBA Office of Advocacy. Other services leads at 115,414 businesses, with professional, scientific and technical services at 112,432 and construction at 102,898. Between March 2022 and March 2023 the state added 27,779 establishments and lost 22,202, so new competitors keep appearing in every trade. A business that is not easy to find online gets passed over for the newer listing.
The visitor economy adds a second audience. A Tourism Economics study for Travel Michigan counted 131.2 million visitors in 2024 spending $30.7 billion, supporting 351,292 jobs, about one in 17 in the state. The BLS reports 4,357,500 covered workers in March 2026, and the ten largest counties hold 68.7 percent of them, led by Wayne with 718,100. Outside those counties, a resort, restaurant or outfitter depends on search from people who do not live nearby.
Rankwyre builds Michigan businesses a website that works for both groups, with online stores for those that ship, and runs SEO aimed at the towns and seasons that matter to them. A visitor planning a trip reads reviews and checks hours before arriving, so those listings need to be accurate.
WHERE WE WORK
Where in Michigan do we serve?
Cities and areas with a page
We work with businesses in the capital Lansing and every smaller town in Michigan. Every project is scoped and priced in writing up front, and most websites launch in about 7 days.
See every state we serveHOW WE WORK
How we work with Michigan businesses.
Here's the order of events when a Michigan business hires us, starting with a conversation and ending with a site that stays current.
Describe it, get a quote.
We hear what you need in a short call, then send the cost in writing. You approve before anything is built.
Drafts on a rolling basis.
As pages are designed and coded, you get previews to react to. A website comes together in about 7 days.
Get listed and located.
Google Business Profile, listings and pages for the areas you serve are set up so customers nearby can find you.
Launch, host, update.
The finished site goes live on our hosting. Updates continue and we answer questions after launch.
SELECTED WORK
Projects closest to Michigan's biggest industries.
These portfolio projects show what we've made for different businesses. They give a sense of style and range.
BUILD YOURS
Get a website that brings in Michigan customers.
Start by choosing a plan, or tell us about your business and we'll recommend one. Websites are $399 a month with a $299 setup.
BEFORE YOU ASK
Questions from Michigan businesses
What does Michigan's business mix look like?
Retail leads at 32,868 locations, followed by health care at 28,979 and repair and personal services at 23,311. Business support and cleaning services is 6.0% against 5.4% nationally. Finance and insurance, at 5.4%, is a shade under the 5.6% United States share.
Which Michigan cities have a page here?
Detroit, Grand Rapids and Warren have pages. If you're in another part of Michigan, or in a different state, you can still book a short call and we'll work from there.
Can a Michigan business with a seasonal customer base cancel when it is slow?
Yes. Website plans have no contract and can be cancelled anytime, and hosting, SSL and maintenance are included while the plan runs.
Questions about a specific service? See the full FAQ.
