Madison, WI
Web Design & Digital Marketing in Madison, WI
Built to rank.sell.grow.rank.
Rankwyre builds custom websites, ecommerce stores, web apps, CRM systems and dashboards for Madison businesses in Wisconsin, then runs the SEO, Google Maps and ads that bring in customers.
- Websites, stores and web apps for Madison businesses
- Most websites live in about 7 days
- SEO and Google Maps across Wisconsin
LOCAL BUSINESS
Who does business in Madison
Dane County, which the Census uses for Madison, had 14,765 business locations in 2023, 89 more than the 14,676 of 2022. That is up 0.6%, and 49% of locations have fewer than 5 employees.
- Professional services2,01614%
- Health care1,66011%
- Retail stores1,62011%
- Repair and personal services1,51310%
Professional services lead with 2,016 locations, and they are 13.7% of the county compared with 8.1% across Wisconsin. They added 48 since 2022, up 2.4%. We build websites for law firms for this group.
Health care grew by 57 locations to 1,660, up 3.6%. Education was the fastest growing sector, from 280 locations to 290, up 3.6%. Restaurants and hospitality added 31.
On the other side, retail stores fell by 14 to 1,620, finance and insurance by 19 to 924, and real estate by 15 to 835.
Source: U.S. Census Bureau, County Business Patterns 2022 and 2023, business establishments by industry.
LOCAL INSIGHT
Madison customers come from the Capitol, the campus and Verona
Government is the largest source of jobs in the Madison area. The U.S. Bureau of Labor Statistics counted 89.1 thousand government jobs out of 428.7 thousand nonfarm jobs in August 2026 (preliminary), ahead of education and health services at 58.9 thousand. As the state capital, Madison draws agency staff and the vendors who serve them. A company that sells to those buyers needs a site that answers a question quickly on a phone between meetings.
The University of Wisconsin-Madison adds a second rhythm. It reported 51,822 students and 28,017 faculty and staff in fall 2025, and the semester calendar sets when many local shops and service firms get busy. Epic Systems sits just outside the city in Verona, and a BizTimes profile puts its headcount near 14,000. People who work at the campus and at Epic live across Dane County, so a business should say plainly which neighborhoods and towns it serves.
Rankwyre builds Madison sites around that calendar, from a restaurant near the Square, where the Dane County Farmers' Market lists four separate markets across the year, to a contractor serving Verona. We pair the build with Google Maps and local listings work and SEO so each business appears in the searches that match its service area.
Sources
- U.S. Bureau of Labor Statistics, Madison area employment by industry, August 2026 preliminary
- University of Wisconsin-Madison, About: Facts (fall 2025 enrollment and employees)
- BizTimes Milwaukee, Judy Faulkner profile (Epic Systems headcount and Verona headquarters)
- Dane County Farmers' Market, official site (market schedule)
HOW WE WORK
How we work with Madison businesses.
Here is what working with us looks like if you run a business in Madison, from first call through launch.
A price, then a plan.
We start with a brief call to learn what you need, and put the price in writing before any work starts.
Watch it take shape.
Design and build run in drafts. You get a preview as pages come together and tell us what to adjust.
Searchable around town.
We handle your Google Business Profile, local listings and service-area pages, so people nearby find you when they look.
Launch day and after.
The site goes live in about 7 days with hosting and updates included, and support stays available afterwards.
SELECTED WORK
Projects closest to Madison's biggest industries.
Take a look at a handful of portfolio projects, each built for a small business with its own needs.
RELATED
Industries and nearby areas
What we build for businesses like yours in Madison, plus the other cities near Madison we work in.
Industries we work with
Nearby areas we serve
BUILD YOURS
Get a website that brings in Madison customers.
Pick a plan, or tell us what your business needs and we will recommend the right fit and the price in writing.
BEFORE YOU ASK
Questions from Madison businesses
Which sectors in Madison are larger than in Wisconsin overall?
Professional services stand out at 13.7% of locations against 8.1% for Wisconsin, and real estate is 5.7% against 3.9%. Health care and retail stores are both a smaller share here, at 11.2% and 11.0%.
Which other Wisconsin areas can I look at?
Milwaukee and Green Bay each have their own page. The counts here come from the Census, 14,765 locations in Dane County, and we use them to shape the service-area pages we build. We also work with businesses anywhere in the US.
How soon can a Madison business get a new website live?
A standard website launches in about 7 days. Plans start at $399 a month plus a $299 one-time setup, hosting, SSL and maintenance are included, and there is no contract.
Questions about a specific service? See the full FAQ.
